How to Write Successful Fundraising Letters, with CD
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Type
Book
Authors
ISBN 10
0787999083
ISBN 13
9780787999087
Category
Writing
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Publication Year
2008
Publisher
Pages
336
Tags
Description
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised:* Gain insight into current trends in the field with updated cases, samples, and examples* Access more content for small to medium NPOs with limited budgets and resources* Learn the latest technology with new sections on typography and lay out - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 15 | 1 | Yes |